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THE CORPORATE REPUTATION MONTHLY
PAST EDITIONS
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Global Strategic Communications, Inc.,
is a New York consultancy that supports corporate clients with highly customized, long-term
strategies to manage reputation risk. We believe this enterprise must start with
well-developed market intelligence on stakeholder attitudes toward the client company.
We develop this intelligence through a proprietary product/service called
The Open Perception Study™.
Our clients are generally companies who believe that maximizing success in capital
markets is crucial to their sustainability. They include industrial, financial, and
technology groups, as well as investment firms who must attract capital, and a wide
variety of companies who recognize the value of sharpening their engagement with
investors.
We operate in those sectors of investor relations, public affairs, financial marketing,
and investment banking where an understanding of constituents’ attitudes impacts
a company’s decisions on strategy and message.
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Reputation Risk Management |
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Scrutiny of corporate behavior has reached unprecedented levels,
and reputation is increasingly the currency by which corporations succeed
and fail. While companies generally survive reputational crises, management
groups often do not. Any management must develop a clear strategy for
crisis avoidance.
Global Strategic Communications, Inc., helps each client engage both with
capital markets and its broader environment to understand where the risks
lie. We believe that what the world thinks matters. We help our clients
develop market intelligence, and we design and implement mechanisms that
make it usable by senior decision-makers. We are constantly benchmarking
best practices among companies that are most successful at reputation
risk management and delivering this knowledge to our clients’ benefit.
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read more... |
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| II |
The Open Perception Study™ |
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The Open Perception Study is a tradition-breaking technique
for uncovering market attitudes towards a client company. Our highly
original approach to interviewing market participants reveals the fundamental
thinking that drives investment decisions. The Open Perception Study
is a predictive resource that serves as an essential risk management
tool.
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read more... |
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| III |
The Socratic Dialogue on Risk and Reputation |
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Risk is one of the most difficult subjects for a management and board to
discuss, yet it is arguably the most essential. Unforeseen threats to
reputation and business franchise can overrun even the most dynamic business
plan. And the financial meltdown showed us that the largest risks can lie in
plain sight, but almost no one sees them. How can a company identify its
hidden risks?
One technique that has proven exceptionally effective at bringing the hidden
into the open is the Socratic Dialogue.
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read more... |
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 Video:
Peter Firestein's Comments on Corporate Reputation,"Report
on Business TV."
Flash Version 7 or higher required. |
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Read Peter Firestein’s
Management Journal Article: |
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Building
and Protecting Corporate Reputation
PDF file | 915 kb | read
more... |
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Read Peter Firestein’s Commentaries
in Investor Relations Magazine: |
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Transforming
Your Communications
PDF file | 295 kb | read
more... |
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What's
In A Perception?
PDF file | 245 kb | read
more... |
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All Rights Reserved © Global Strategic Communications,
Inc. |
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